I feel a bit like Scoble saying this, but Tracy just pointed out what looks like a very interesting site for organization. As you could have guessed by now, the problem is that they don't offer syndication - which means I'll probably never see their content, especially anything new. They even have a Tip of the Day section, which would be perfect for a subscription. Let me subscribe to that, and maybe I'll get a few useful tips and be reminded to come back to your site. (I also couldn't give you guys a link to their feed either, which I think is a great idea and I'm obviously trying out now).

Syndicated feeds are an opportunity to build brand loyalty. In the past, everyone wanted you to sign up for their newsletter. People, especially the clean-inbox junkies who would probably love this site, generally resist having things delivered via e-mail, even if they're still ending up in Outlook. The alternative today to get us hooked is RSS.