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I am a co-founder of Notches, an early stage startup currently based in NYC. We are building a free, open reviews network that anyone can participate in and anyone can build on top of. You can find out more on our official blog.

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RSS: Let us control the conversation, and we'll reward you with our loyalty

I can't condone shooting people who publish partial-text feeds, but I feel Scoble's pain.  Personally, I've unsubscribed from just about all partial-text feeds, with the exception of 1 or 2 sites that I absolutely must have and absolutely can't get elsewhere ( and usually a site doesn't stay in this category long - I either find a replacement or learn to live without it ).

What annoys me most are the short-sighted justifications like the response Robert got:

Currently our sites only provide excerpt feeds because we feel it is really important to get customers to our sites.

This is a clear example of someone who doesn't "get" RSS.  After all, if you want customers to come - and come back - to your site, you need to keep us happy.  Court us.  Build a lasting relationship. I'm sure you would love to have me on your mailing list, but I'm not a floozy.  I don't just give up my e-mail to anyone - you have to earn it.  RSS is a "cheaper" way (in terms of what I need to give up) for me to continue the conversation.  It's a way for you to reach me when I don't trust you enough - yet - to give you my e-mail.

My "relationship" with Engadget really illustrates this well.  I used to read Gizmodo but switched over when Engadget first offered full-text feeds. Gizmodo has since added full-text feeds, but it was too late: at this point I consider myself a loyal Engadget reader.  It's one of the few sites I will read when I don't have my aggregator.  Even when I do, I still visit the site a lot to leave comments.  I also link to them a lot, and while I may not have Scoble's 18,000 readers, I send some traffic your way - that should at least help make up for the "lost" visits from me, right? ( Oh, and unlike Robert, it's not that I actively refuse to link to sites with partial-text feeds - it's just hard to link when I've already unsubscribed and won't see your content ).

It's really very simple: RSS lets the customer control the conversation.  In exchange for that control, we will gladly reward you with our loyalty - and we'll be happy doing it. But if you're going to do this, you can't do it half-assed - don't give us partial feeds!

Only published comments... Dec 16 2005, 12:41 PM by Tim
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Peter Rojas said:

Hey, thanks for the kind words! It's crazy that anyone would think that they should be offering excerpt feeds in order to "force" readers to visit the site -- the whole point is to make it possible for a reader to enjoy your content without having to visit the page. It'd be like offering a podcast feed that only let people listen to the first 30 seconds of a podcast and then forced you to go to a webpage to stream the rest.

We're working on more ways for people to get Engadget content without having to fire up a browser, next year you'll be able to get posts sent automatically via email (if you trust us with your email address!), on mobile devices, etc., if you have any suggestions, please let me know!
December 16, 2005 4:56 PM
 

jayson knight said:

I can't even begin to say how much I agree with what you said...well done.
December 17, 2005 11:54 PM
 

Loosely Coupled // Tim Marman's Weblog said:

It was just a few days ago that I was gushing about how Engadget had earned my loyalty&amp;nbsp;by enabling...
December 22, 2005 2:06 PM
 

Loosely Coupled has moved said:

Based on a lot of feedback (including my own), Alley Insider decided to go from partial to full RSS feeds

August 24, 2007 10:47 AM
 

Loosely Coupled ( by Tim Marman ) said:

Based on a lot of feedback (including my own), Alley Insider decided to go from partial to full RSS feeds

August 24, 2007 10:47 AM