Scoble mentions 3 new iPhone apps today from Newsgator, Bloglines, and Google. It's interesting that companies keep saying they are doing "iPhone development", when really these are nothing more than sites skinned to look more natural on the iPhone. The iPhone is the only mobile phone that gets special versions made for it, which is especially curious to me considering one of its big selling points is the full-featured Safari and a better browsing experience in general.

My initial take is that these companies are just trying to ride the coattails of the amazing iPhone marketing. Mashable says "NewsGator hasn’t been so hyped in recent months, and all I ever hear about is Google Reader."

Is it just an easy press release when you have nothing else interesting to announce? Or do these special versions really make a difference?  (I don't have an iPhone... so isn't an entirely rhetorical question).