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I am a co-founder of Notches, an early stage startup currently based in NYC. We are building a free, open reviews network that anyone can participate in and anyone can build on top of. You can find out more on our official blog.

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This article is more than 45 days old. Given the speed at which the technology world moves, this post is probably somewhat out of date. Please keep this in mind when reading the post. If this is a tutorial, please check whether you are using the same versions mentioned in the article.

Being better than free when copies are ubiquitous

The digital world fundamentally changes what a copy means for copyright. I wrote about this in the past from the legal perspective, suggesting an implied license to reproduce and a greater reliance on other rights.

Kevin Kelly has a great post up about the Internet's role as a super-distribution center and how to make money in the face of this (via Andrew).

Yet the previous round of wealth in this economy was built on selling precious copies, so the free flow of free copies tends to undermine the established order. If reproductions of our best efforts are free, how can we keep going? To put it simply, how does one make money selling free copies?

I have an answer. The simplest way I can put it is thus:

When copies are super abundant, they become worthless.
When copies are super abundant, stuff which can't be copied becomes scarce and valuable.

When copies are free, you need to sell things which can not be copied.

In other words, money is no longer in the distribution, but "rather it follows the  path of attention, and attention has its own circuits". He goes on to list 8 things that characterize content that he believes is "better than free".

The record labels and other businesses who are almost entirely about owning the distribution channel should pay attention.

Only published comments... Feb 22 2008, 10:15 AM by Tim

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Corey said:

I would posit that this type of thing is directly related to this. www.autoblog.com/.../delaware-man-spends-675k-on-license-plate-6

February 22, 2008 2:10 PM