Tim Marman's Loosely Coupled

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• The real reason for Google's free 411 service

  Tim O'Reilly speculated why Google is really doing a free 411 service . In short, I'm speculating that the 1-800-GOOG-411 service is designed to harvest voice data to build Google's own speech database, rather than licensing from Nuance or another player. Charlie confirmed this at the recent Google Developer Day. Dr. Norvig said that the primary motivation behind Goog-411 is to provide something useful to Google's users, but the voice data the service collects will certainly help the company improve its voice recognition capabilities. This isn't surprising - Google has a proven track record of providing useful, free software that is ultimately a vehicle to feed the AdSense cash cow. Perhaps the more interesting question is how Google will put this speech database to work in the future. Such a database would be incredibly useful to deliver contextual AdSense for audio products. Of course, the injection process is a bit more complicated (and less dynamic) in a podcast as opposed to a web... Posted Jun 04 2007, 12:32 PM by Tim with | with no comments Filed under: Technology, Web 2.0, Google, Advertising

• How Microsoft can crush Google

  Dare points to this insightful, if nefarious, post on how Microsoft could crush Google in one easy step . I've long made the argument that Google is not a technology company, but rather an advertising / media company. Clearly, the distinction between technology and media is at least blurring. In fact, it was observed at a recent nextNY event that a lot of startups - particularly those in New York - are less about "technology" and more about employing it intelligently. Though it's unrealistic and unlikely that Microsoft would (or could) ever do this, the post recognizes a simple truth sometimes lost in this discussion: unlike Microsoft (or Apple), Google doesn't really "sell" anything. (Search appliances and Google Premier Apps aren't even on the radar). They are largely dependent on advertising, and most of their products, purchases and partnerships are about securing vehicles for that advertising. As Henry suggests, Google would be disproportionally affected by the loss of a major vehicle... Posted Apr 10 2007, 01:01 PM by Tim with | with 1 comment(s) Filed under: Technology, Business, Microsoft, Google, YouTube, Advertising, NextNY

• More innovative advertising in a TiVO world

  Honda previously launched 5-second ads to combat the effects of Tivo . Now Fox is embracing that model , "running a 30-second television spot with just one static image in an effort to reach viewers who fast forward through ads using digital video recorders like TiVos." "Viewers fast-forwarding through the ad would see the image for a few seconds; those watching it normally would hear dialogue from the show in the background." It's good to see media companies thinking creatively here and not simply trying to disable our fast forward button . Posted Oct 11 2006, 04:28 AM by Tim with | with no comments Filed under: Technology, Innovation, Marketing, Advertising

• This Apple advertisement doesn't make any sense. Touche!

  I love the new Get A Mac campaign . Very clever, and great casting. I'm willing to overlook some of the factual inaccuracies because, hey, this is advertising, right? One of the most recent ads ( mov ) doesn't make a lot of sense to me though. The ad in question is touting Boot Camp, OS X's ability to boot both Windows and Macs. After the Mac and PC make their introductions, the Mac says "and I'm also a PC", going on to explain why the Mac is the only computer you'll ever need. It's clear that all of these ads, with the Bill Gates lookalike and all, are not-so-subtle jabs at Microsoft. Here's the thing - Microsoft doesn't sell computers, it sells an operating system. It doesn't matter whether that OS is running on a Mac or a Dell. And isn't it better if someone has to buy a full retail copy to install on a Mac than a pre-installed OEM copy? Ironically, the PC was using the term correctly. Touche is the acknowledgement of a hit - and sometimes used sarcastically to mock an opponent's absurd... Posted Jun 19 2006, 07:48 AM by Tim with | with 18 comment(s) Filed under: Technology, Rants, Things that amuse me, Microsoft, Apple, Advertising