|
Mike Gunderloy (Larkware News) points to an ad brokerage for RSS feeds . Interesting idea. How effective it is depends. I still think that, especially when it comes to personal weblogs, a personal endorsement is going to be infinitely more effective than a canned ad. I think the only way this is going to be effective is to have ads that are carefully selected based on the content of your weblog. Even if automated, the ads need to be something that, if given the choice, you might actually endorse. Actually, what would be ideal would be avoiding any automatic ad injection and instead buying placement. This, of course, requires more effort on the part of the author - but it helps the author's opinion come through a bit better, and still generates the same or better buzz for the product. After all, I subscribed to the feed to read the author's opinion, not a canned advertisement. I want the ad to reflect that. Of course, there should be some disclosure and the ad should be clearly marked as...
|