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I've been thinking about some of the interesting strategic decisions that Microsoft has made lately. I already discussed their curious IP licensing strategy , and their choices with Zune and Windows Media Player have me similarly baffled. In many ways, these moves have been something I expect more from Apple than Microsoft. Apple has always been known for delivering closed systems, controlling the experience from end to end. Apple software runs on an Apple OS on Apple hardware. Conversely, Microsoft has thrived largely because it has recognized the value in delivering not just products, but platforms. Office and Windows are both successful not just because of what they do as a product, but because they leave room for third party developers. It is those developers, not just Microsoft itself, that really enable a true ecosystem. Even the Xbox 360 has been a platform, not just for the media content providers, but now for the independent game developers. Given their history, it should come...
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