Tim Marman's Loosely Coupled

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• The Lost Mac Ads

  Perhaps in light of the Apple ads that don't make sense , Best Week Ever unveiled the Lost Mac ads this week featuring Christian Finnegan and Nick Kroll. PC: "Right, but a podcast about your favorite hoodies and independent films won't help you pay for that vacation." Mac: "No, that's what my trust fund is for. But that's a pretty sweet idea for a podcast." And if Microsoft is going to continue to use really long names for software programs, it should take some lessons from this PC. Tags: Apple , Mac , OSX , Microsoft , Windows , Advertising , Apple Ads , Ads , Get A Mac , Best Week Ever Posted Jul 09 2006, 07:47 AM by Tim with | with 2 comment(s) Filed under: Technology, Rants, Gadgets, Things that amuse me, Business

• Is Apple following Palm's footsteps?

  The recent BootCamp announcement is an interesting shift in strategy for Apple, and I think there are two ways to look at this move. On one hand, they have removed a barrier for people buying Apple hardware. People who like the new MacBook Pro but are either afraid or unwilling to give up Windows. If this was the case, they're basically betting that people will be more willing to try the hardware and then decide to stick around. It's similar to the move they made a few years back by making the iPod work on Windows, and we all know how that worked out. On the other, this could signal a decoupling between Apple software and Apple hardware. This would be a major shift - until now, they have sold the entire experience from end to end. The iPod was successful because it combined good industrial design with a simple user interface. I'm sure Apple would love to sell OS X for use on your Dell, but then they realized that it's far easier to get XP working on their limited set of hardware. Microsoft... Posted Apr 14 2006, 04:03 AM by Tim with | with 5 comment(s) Filed under: Technology, Rants, Gadgets, Innovation, Business, Apple