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"It is the mark of an educated mind to be able to entertain a thought without accepting it."  -Aristotle

About Me

I am a co-founder of Notches, an early stage startup currently based in NYC. We are building a free, open reviews network that anyone can participate in and anyone can build on top of. You can find out more on our official blog.

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  • We are looking to hire good developers

    Notches is hiring developers . We’re looking to bring on developers to be part of the core engineering team. We want people that can contribute to the product in a myriad of ways beyond coding. We want people who can ask the tough questions and challenge us. We want people who are not afraid to take ownership over an area and really drive it forward. Our core platform is written in C# / .NET, so familiarity there will help – but ultimately we’re looking for smart, ambitious people with a good background in computer science, algorithms, and so on. Our offices are currently in downtown New York City (SoHo). We’re certainly flexible in terms of hours but we do want to spend as much time as possible collaborating in person – in other words, we’re not looking for offshore firms or out-of-town developers right now. You can find a more detailed job description here . If you’re interested or know anyone who might be, please contact us.
  • Simultaneous Discovery and its impact on stealth mode

    We’ve talked a lot about the anti-stealth movement here and on the nextNY list, and the topic has resurfaced again recently thanks to Brad Burnham’s post about the advantages of being open . I noticed that, at least anecdotally, there was a correlation between how open entrepreneurs were with us and their ultimate success. Simply put the entrepreneurs who are aggressively open in describing their plans seem to do better than the ones who are cagey. There is absolutely no data underneath this observation. It is just my sense after meeting hundreds of entrepreneurs over 15 years as a VC. If it is true, it could be for lots of reasons. The more experienced an entrepreneur, the more likely they are to understand that ideas are rarely unique, but the ability to assemble a team and execute against that idea is rare. Perhaps they are just more confident, and it is confidence that is correlated with success. But recently, I have started to think that there might be something more going...
  • Innovation, Disruption and The Economics of Free

    Hank Williams managed to stir up quite the controversy with his recent post lamenting the rise of free and blaming the VCs . His assertion is that the venture capitalists have made free, ad-supported businesses the norm and effectively "ruined it for everyone else" (my words). I believe it should be possible to start a small business and to have a small number of profitable customers, and to earn a living. From there, it should be possible to work hard, and to grow your business into something substantial. Until recently, this was the American way, and it applied to technology as much as to any other business. But no more. In today’s “free” world, in most online business categories, it is inherently impossible to start a small self-sustaining business and to grow it. This is because in the digital world, advertising, the only real revenue stream, cannot support a small digital business. If businesses were based on the idea that people paid for services then small...
  • Taking the Plunge and Rediscovering Passion

    In my first few years in college, I took a few gut courses that older friends assured me were easy, requiring only 4 hours of work a week. I did terrible in every one. The reason, of course, was that I hated those 4 hours and avoided the work whenever I could. After a couple of semesters of this, I just started taking courses that interested me. Instead of those random "gut" courses, I took various advanced computer science courses. They were easily three or four times as much work, but my GPA doubled. What I realized then is that my success was tied to passion. If my heart wasn't in something, I had a tough time pretending and putting in the hours. When I first joined Goldman Sachs in 1999 as an intern, I had the chance to work on some really cool projects. We built an AJAX framework with client-side calls to ASP/COM objects before there was such a thing as AJAX and SOAP. My career there had its ups and downs in terms of the projects I was working on - there were other really...
  • Passion and its role in evaluating new product ideas

    Evan Williams has an absolutely wonderful post up about evaluating a new product idea . I think Marc is spot on - the "personally compelling" criteria is the one that stands out. Last on the list, but probably the first question I ask myself is: How important to me is it that this product exists in the world? If I were evaluating a startup, I'd ask this of the founders. . . . In theory, you can get around this with lots of user research. (It's pretty clear neither Slide nor Rockyou 's founders are creating widgets based on their own needs and desires.) But you're more likely to get it wrong that way. When I've gone sideways, it's when I wasn't listening to my gut on this issue. Specifically, Blogger and Twitter were personally compelling, while Odeo wasn't. Clearly, you're better suited to build a best-of-breed product if you're intimately familiar with the space and "scratching your own itch". But perhaps more importantly, I think...
  • Why Notches isn't "Anti-Stealth"

    There's been a lot of discussion about being anti-stealth . A stealth startup is one that isn't telling anyone what they're building and being very protective about the idea. Anti-stealth is the polar opposite - broadcasting everything, from your long-term vision, project status, and even financials. Anti-stealth is, in its purest form, about complete transparency in the business. Being "stealth mode" was in part about protecting the idea, but also gives the impression that the idea itself is revolutionary. In a sense, it's At one point this might have worked, but we realized more and more that many of these companies in "stealth mode" had average ideas at best. Being "anti-stealth" has its own pros and cons. The real value in broadcasting your message is that you'll get feedback and opportunities that would otherwise go undiscovered, as Charlie discovered . There are many benefits I can see being completely transparent. Of course, you actually...
  • Interested in working at a startup? Come to MatchupCamp

    Next week, nextNY and For Your Imagination are hosting the first MatchupCamp . MatchupCamp – matchmaking for startups – is all about startup networking, creating a place for ideas and talent to meet. There are many events matching professional services to startups – this one will focus on those looking to get their hands dirty and build something new. MatchupCamp has the sole objective of bringing together people looking to start, expend, or join a startup in New York (and the tri-state area). Corey and I will be there and we'd love to chat about Notches with any interested developers or designers. Either way, if you're feeling the itch to work at a startup, come by next Wed and see what others in the NYC area are up to. Event Details : When : Wed, Nov 28, 2007, 7-9pm Where : For Your Imagination, 22 West 27th Street, 6th Floor
  • Distinguishing between a platform and a destination

    Charlie says that "the whole idea that you have a main site is dead". I couldn't agree more - I strongly believe that platforms are the future of the Internet. One clarification I'd like to make in this whole discussion is Facebook is both a destination and a platform. It's important to understand that these are discrete things - something can be a platform without being a destination and vice versa. Clearly, Facebook offers a nice API for integrating your code into theirs, but this to me is not what makes Facebook a platform. MySpace, iGoogle, and a plethora of Web 2.0 portals allow you to "embed" your code - Facebook just allows you to do it more seamlessly. If anything, these are all simply platforms - or rather, vehicles - for traffic. Of course, as Charlie and myself and countless others have said, traffic does not give you a business model. On the other hand, Facebook is getting flak for not being open enough with their data . As Fred says, being open...
  • Exploring the Startup Culture in NYC

    On the nextNY mailing list , there has been a great discussion about the NYC startup culture, what (if anything) is broken, and how to fix it. Google making NYC its second home is a good start (though I'd like to point out that 14th St and 8th Ave isn't exactly "the heart of Chelsea"). One of the recurring themes in that discussion was that we need an "anchor": once things get going, the ecosystem will feed itself, but until that point we need someone like Google to be the base. "Google's perceived less as a threat in New York -- one that might hire away top talent from surrounding companies -- than as a catalyst of good things to come." Cost is obviously an issue. The NYSIA gave cost in NYC a C- for cost, and some suggest that we are becoming "a trustafarian resort-town" . Office space (can be) expensive, but there are alternatives. It should come as no surprise that many startups are moving to DUMBO and Williamsburg which are (slightly...
  • Outsourcing and Startups

    Lee discusses the question of whether you should outsource development for a startup . If you’re in the software business itself, including all types of web-based software, technology is absolutely key to your product. [. . . ] Great software requires more than just implementation, it requires passion and craftsmanship . These can only come from a star programmer who’s fired up about your project. I couldn't have said it better. We briefly toyed with the idea of outsourcing for our first version but quickly decided against it. In our case, the team was very technical but had serious time constraints. Some of those have eased, some have not - but in the end, we felt that the core platform and API are just too important to leave to others. These are not only key to our product, they are the product. Guy Kawasaki thinks that "for version 1.0 of a product, the maximum allowable distance between the engineers and marketers is thirty feet." Joel Spolsky generally seems to hold the...