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For those of you paying attention, Cuil , a new search engine taking aim at Google, launched with much hype. Much of that hype comes from the fact that it was founded by former Google search architect Anna Patterson and her husband, Stanford professor Tom Costello. That hype and good press didn’t last long though. WebWare says they showed us how not to launch a search engine . Forget the hype and whether Cuil is or isn’t better or different or whatever than Google and all the rest – the real point is that it just doesn’t matter . As Jeff Nolan puts it , “you don’t beat Google just by being marginally better than Google”. I wrote recently that technology only matters when it creates new possibilities . Here, Cuil doesn’t really bring anything new to the table. Cuil claims to be be “bigger than Google” in terms of what it indexes, but it doesn’t really matter since most us of never get past the first page of results. Even though the This also underlines part of why Microsoft and Yahoo! can...
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