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Evan Williams has an absolutely wonderful post up about evaluating a new product idea . I think Marc is spot on - the "personally compelling" criteria is the one that stands out. Last on the list, but probably the first question I ask myself is: How important to me is it that this product exists in the world? If I were evaluating a startup, I'd ask this of the founders. . . . In theory, you can get around this with lots of user research. (It's pretty clear neither Slide nor Rockyou 's founders are creating widgets based on their own needs and desires.) But you're more likely to get it wrong that way. When I've gone sideways, it's when I wasn't listening to my gut on this issue. Specifically, Blogger and Twitter were personally compelling, while Odeo wasn't. Clearly, you're better suited to build a best-of-breed product if you're intimately familiar with the space and "scratching your own itch". But perhaps more importantly, I think...
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