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"It is the mark of an educated mind to be able to entertain a thought without accepting it."  -Aristotle

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All Tags » Rants » Gadgets » Marketing » Apple (RSS)
  • What exactly is an iPhone application?

    Scoble mentions 3 new iPhone apps today from Newsgator, Bloglines, and Google. It's interesting that companies keep saying they are doing "iPhone development", when really these are nothing more than sites skinned to look more natural on the iPhone. The iPhone is the only mobile phone that gets special versions made for it, which is especially curious to me considering one of its big selling points is the full-featured Safari and a better browsing experience in general. My initial take is that these companies are just trying to ride the coattails of the amazing iPhone marketing. Mashable says "NewsGator hasn’t been so hyped in recent months, and all I ever hear about is Google Reader." Is it just an easy press release when you have nothing else interesting to announce? Or do these special versions really make a difference? (I don't have an iPhone... so isn't an entirely rhetorical question).
  • Another ironic Mac commercial

    We already know some of the ads in the Get-A-Mac campaign don't exactly make sense . The latest, "Counselor", seems particularly ironic to me. In the ad, the Mac says that the PC "is a wizard with numbers and dresses like a gentleman". The PC is able to say that the Mac is "better with creative stuff", but quickly qualifies such behavior as "completely juvenile and a waste of time". Wait... I thought Apple was the one running the slander campaign? Speaking of which, Apple and Microsoft really do need some counseling. Some of the 5.5G iPods were released with a virus , which Apple blamed on Microsoft because of its insecure OS. Microsoft, of course, said it was simply Apple's lackluster quality control . Let me just come out and say it - Apple wouldn't stoop to releasing a device that intentionally included a Windows-only security exploit to "prove a point", would they? I mean, sure, they'll have some lawsuits, but pretty effective marketing move...