Tim Marman's Loosely Coupled

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• How Microsoft can crush Google

  Dare points to this insightful, if nefarious, post on how Microsoft could crush Google in one easy step . I've long made the argument that Google is not a technology company, but rather an advertising / media company. Clearly, the distinction between technology and media is at least blurring. In fact, it was observed at a recent nextNY event that a lot of startups - particularly those in New York - are less about "technology" and more about employing it intelligently. Though it's unrealistic and unlikely that Microsoft would (or could) ever do this, the post recognizes a simple truth sometimes lost in this discussion: unlike Microsoft (or Apple), Google doesn't really "sell" anything. (Search appliances and Google Premier Apps aren't even on the radar). They are largely dependent on advertising, and most of their products, purchases and partnerships are about securing vehicles for that advertising. As Henry suggests, Google would be disproportionally affected by the loss of a major vehicle... Posted Apr 10 2007, 01:01 PM by Tim with | with 1 comment(s) Filed under: Technology, Business, Microsoft, Google, YouTube, Advertising, NextNY

• This Apple advertisement doesn't make any sense. Touche!

  I love the new Get A Mac campaign . Very clever, and great casting. I'm willing to overlook some of the factual inaccuracies because, hey, this is advertising, right? One of the most recent ads ( mov ) doesn't make a lot of sense to me though. The ad in question is touting Boot Camp, OS X's ability to boot both Windows and Macs. After the Mac and PC make their introductions, the Mac says "and I'm also a PC", going on to explain why the Mac is the only computer you'll ever need. It's clear that all of these ads, with the Bill Gates lookalike and all, are not-so-subtle jabs at Microsoft. Here's the thing - Microsoft doesn't sell computers, it sells an operating system. It doesn't matter whether that OS is running on a Mac or a Dell. And isn't it better if someone has to buy a full retail copy to install on a Mac than a pre-installed OEM copy? Ironically, the PC was using the term correctly. Touche is the acknowledgement of a hit - and sometimes used sarcastically to mock an opponent's absurd... Posted Jun 19 2006, 07:48 AM by Tim with | with 18 comment(s) Filed under: Technology, Rants, Things that amuse me, Microsoft, Apple, Advertising