Tim Marman's Loosely Coupled

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• The Enterprise, The iPhone, and the Role of Silverlight

  With its recent announcement to support ActiveSync on the iPhone , Apple is clearly going after the enterprise user. The problem, as Colin puts it, is that the decisions that consumers make decisions on a radically different set of criteria than organizations . Lack of Exchange support was surely holding back enterprise adoption, so that move was both obvious and inevitable. The fact that they are also supporting remote wipe is a bigger deal than most might realize too - security is a major concern for large enterprises, and for a long time Blackberry was the de facto device in large part because of this. (Windows Mobiles devices weren't allowed at my last job until the Remote Wipe feature was enabled). Fundamentally, I think we're moving to a model where enterprises are going to demand a certain baseline for devices to play in their garden. Features like over-the-air Exchange connectivity, remote wipe, and support for .NET, Java, and Flash are quickly becoming non-negotiable. It... Posted Mar 27 2008, 09:00 AM by Tim with | with 2 comment(s) Filed under: Technology, Rants, Gadgets, Microsoft, .NET, Enterprise, Apple, Programming

• This Apple advertisement doesn't make any sense. Touche!

  I love the new Get A Mac campaign . Very clever, and great casting. I'm willing to overlook some of the factual inaccuracies because, hey, this is advertising, right? One of the most recent ads ( mov ) doesn't make a lot of sense to me though. The ad in question is touting Boot Camp, OS X's ability to boot both Windows and Macs. After the Mac and PC make their introductions, the Mac says "and I'm also a PC", going on to explain why the Mac is the only computer you'll ever need. It's clear that all of these ads, with the Bill Gates lookalike and all, are not-so-subtle jabs at Microsoft. Here's the thing - Microsoft doesn't sell computers, it sells an operating system. It doesn't matter whether that OS is running on a Mac or a Dell. And isn't it better if someone has to buy a full retail copy to install on a Mac than a pre-installed OEM copy? Ironically, the PC was using the term correctly. Touche is the acknowledgement of a hit - and sometimes used sarcastically to mock an opponent's absurd... Posted Jun 19 2006, 07:48 AM by Tim with | with 18 comment(s) Filed under: Technology, Rants, Things that amuse me, Microsoft, Apple, Advertising