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There has been a bit of controversy over O'Reilly's "Web 2.0" service mark cease-and-desist letter and their subsequent "we had to" response . I'd say Mike Arrington correctly predicted the lynching , though some are defending O'Reilly . ( Scoble is just upset he's no longer the King of Evil ). Fortunately, the issue has been resolved , but not before the PR damage was done. We're not claiming exclusive use of "Web 2.0" in all contexts. Our service mark applies only to "Web 2.0" when used in the *title* of "live events" such as conferences and tradeshows. Rob Hyndmann wrote exactly what I was thinking , especially the first and last points. First, there’s the effort (without any trace of irony, it appears) to restrict and monopolize the use of the term in connection with events held to educate and evangelize … a set of technologies that are about collaboration, sharing and open access to information. Next, there’s the threat against a non-profit, of all things, innocently trying to do nothing...
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