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  • Prescription Drug Advertising

    Ernie commented recently on the drug side effects in the commercials , and suggests that maybe this is a strategy to limit liability. At first blush it seems counter-productive. But, if you consider the inevitable litigation that will ensue, it's actually a very smart move. As we all know by now, people...
    Posted to Tim Marman's Loosely Coupled (Weblog) by Tim on 10-10-2006
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