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  • More innovative advertising in a TiVO world

    Honda previously launched 5-second ads to combat the effects of Tivo . Now Fox is embracing that model , "running a 30-second television spot with just one static image in an effort to reach viewers who fast forward through ads using digital video recorders like TiVos." "Viewers fast-forwarding through...
    Posted to Tim Marman's Loosely Coupled by Tim on 10-11-2006
    Filed under: Technology, Innovation, Marketing, Advertising
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