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Another ironic Mac commercial

We already know some of the ads in the Get-A-Mac campaign don't exactly make sense . The latest, "Counselor", seems particularly ironic to me. In the ad, the Mac says that the PC "is a wizard with numbers and dresses like a gentleman". The PC is able to say that the Mac is "better with creative stuff...

Posted to Tim Marman's Loosely Coupled (Weblog) by Tim on 10-19-2006
More innovative advertising in a TiVO world

Honda previously launched 5-second ads to combat the effects of Tivo . Now Fox is embracing that model , "running a 30-second television spot with just one static image in an effort to reach viewers who fast forward through ads using digital video recorders like TiVos." "Viewers fast-forwarding through...

Posted to Tim Marman's Loosely Coupled (Weblog) by Tim on 10-11-2006
Most people pay for advertising, but EA wants to charge for it

Starting this Friday, EA and ESPN are making a behind-the-scenes preview of Madden NFL 07 available . Rather than give it away, they are planning on selling it on pay-per-view (yes, through your cable provider) and online for $20. In a recent Major Nelson podcast, they justified it because, apparently...

Posted to Tim Marman's Loosely Coupled (Weblog) by Tim on 08-03-2006

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